How to manage your Field Force Efficiently?

There are various companies, businesses, institutions and organizations which are having majority of employees working on field to perform various activities like sales, survey, service, door step delivery, data collection, marketing etc. These field forces travel location to location every day to perform allotted tasks. It has become a herculean task for any manager to be aware of each and every activity in real time without disturbing the productivity of employees. Continuous chasing on calls and endless chat groups will make it even more tiring and inefficient. Finally, companies hire more managers to organize work which increases the cost and reduces optimization.

What are the challenges while managing field force?

  • Lack of Awareness
  • Ability to make a right decision at the right time requires 360 degree awareness with each and every detail of down the line activities. Larger the field force, lesser will be the awareness.

  • Miss-Management
  • If managers are unable to communicate with employees for the time it is required, the consequences will disturb the overall management structure.

  • Productivity
  • Lack of management and awareness will decrease the productivity.

  • Operational Challenges
  • It is difficult to operate in multiple locations at the same time.

  • Data Handling
  • Very important and difficult task to ensure regular field visits and maintain data of collected information which works as the guideline to the business.

  • Allowances
  • How to validate travel/daily allowances of field staff? A small mistake can damage huge amount of money.

Main objective of Field Force Management is to get the right number of people at the right place at the right time to perform the right task. To accomplish the objective, you need to be aware of each step of every field executive in real time and to get such an awareness your field Executive/Employee need to install RocketField Application on their device. The internal SDK gives some hard to believe Location, Movement and Audit aware superpowers to the mobile phone. Enabling real time tracking and geo positions, recording agent movements, travelled kms, attendance, Geo fence IN/OUT tracking, agent auditing- for phone switched off, data switched off, airplane mode, phone tempering etc. The App can also be used for making and sharing notes and attend allotted tasks. Rocketfield is the best in class IOT based platform, a perfect blend of smart design and advance engineering.

Rocketfield is helpful in any kind of field force management domain that provides high-quality customer service by reducing operation cost.

  • Retail workforce management
  • FMCG
  • Pharma
  • logistics
  • hospitals
  • field sales
  • E-commerce
  • industry work management

Following are the key features which will boost employee efficiency.

Direct Reporting- Managers can get notifications of all the activities perform by the team from any location in real time.

Instant Update- when Task is assigned or order is booked, employee can update the required details right away.

Booking Order/Dispatching Task- sales employees can take order directly though the app, Real time update of selling by a field staff.

Schedule Appointment- An appointment can be scheduled by a field force manager which saves both money and time,

Track location and replay route- Managers can track the real time location and review the previous trips of each executive.

Auto calculate distance travelled and time spent on meeting. In short it works as a third eye for your business.

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Customer experience is defined by interaction of customer with an organization through business relationship. customer experience depends upon customer’s involvement level and what perception they carry about any product, brand and company.

You may assume of having high-quality services and a strong customer relationship, but if a customer gets a fault or delay in service she/he may lose the trust in product or company. Once the trust is lost customer’s mind retain a negative perception about the company and that’s how even the big brands get victim of negative perception in the market. A bad perception can kill the business reputation in seconds which has been earned after fueling enormous amount of money, efforts and time.

If you are in fleet business you need to be extra conscious while providing any services to your customers. You have to ensure everything just at the right place at the right time without compromising with customer’s comfort and expectations. Accomplish the same all the time is next to impossible, but you cannot afford any glitch if you want to sustain in the business.

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin

Rocketflyer believes “Problems lead to the Possibilities”. Having the same belief Rocketflyer has developed an array of products and platforms which are impacting millions of lives and businesses. Among them one is Rocketfleet, which is an end to end solution of fleet business. In general, you can categories it as a Fleet Management System.

Using Rocketfleet will not just assist you to handle your daily operations but also allows you to maintain required discipline and quality so that you can always ensure your customers: “The Best in Class Service!”

Let’s look at the few examples:

  • By Providing ETA:
  • Companies, which are using Fleet Management System should be integrated with a tracking platform so that they could be able to share important information with the customers like- driver’s location, estimated time of arrival (ETA), idle time, trip time, vehicles information etc.

  • By Notifying in real time:
  • When something goes wrong on the road or with fleet, system sends timely alerts and notification to a customer via all possible channels. For example- any delay, route change, vehicle change, price change etc. Doing this really works in establishing a transparent channel between you and customers and because of transparency customer will not take time to trust you. Now customer will be the integrated part of the whole process who can communicate whenever required. If anything goes off the schedule, there will not be any surprises for any of the party. This is the direct impact on customer experience.

  • By making the process Faster:
  • You can eliminate various time killing process while generating any invoice/receipt for your customer, Rocketfleet is capable of doing all the process automatically and share the details with customers right away. Now customer can create booking according to her/his convenient and everything is lightning fast and crystal clear. That’s how your customer’s frustration can be turned up into a smile of satisfaction.

  • By maintaining Transparency:
  • Customers can access any data/information related to their all types of transactions at any point of time from anywhere. You no need to worry about sending any information against the queries raised by the customers.

  • How seriously does Rocketflyer take it?
  • A business cannot survive without customers and customers are the real authority of any business to drive it in any direction they want and this is why Rocketflyer focus on how to win customers faith and more importantly how to retain them. Throughout the organization we practice such a system which keeps customer’s preferences at the highest priority and also suggest the same to our partners. You can walk through the following key points to capture it in a nut shell:

  • Provide highest degree of services in all aspects.
  • Be quick to resolve any issue.
  • 24/7 keep in touch
  • Perform continuous and multiple testing/audit of the products and services.
  • Maintain transparency and be honest with customer.
  • Deliver what has been promised.
  • Always under commit
  • Design, build quality, reliability and serviceability of product or service above with the standard of customers want, need and expect.

Rapidly increased population led to horrible traffic conditions on roads which has developed an unsafe environment and increased alarming numbers of road accidents.The major cause behind these accidents is irresponsible driving attitude.

Kids are innocent and unaware of the road safety rules and regulations, apparently its institution and parents who is responsible to ensure a safe environment around the kids while they are commuting to the institution or home on a regular basis. Some leading school’s management has decided to take necessary measure to eliminate all possible risk factors associated with the issue and take quick action against the unpredicted situations which may hamper child safety. Ensuring a smarter and safer transportation system is one example of such initiatives, this is where Advance Vehicle Tracking and driver’s behavior monitoring comes into the picture.

Most of the time fleet managers can be found struggling with aligning pickup/drop points mapped with the appropriate time line. Moreover, maintaining fleet optimization and operational efficiency is another challenge. On the other side parents can also be found standing at bus stop and waiting for an uncertain period of time to pick/drop their kids. RocketFleet is a one shot solution to solve all these problems at both of the end.

RocketFleet is a smart eco system which is having a Driver Application, Parent Application and Admin panel. This system will allow management to organize fleet efficiently and ensure safety by monitoring driver’s behavior and driving patterns. At the same time parents can also track the live location of the bus and can be notified just an appropriate time before the bus reaches the bus stop.

Key Challenges:

  • Route management or optimization on basis of various factors
  • Assigning pickup/drop points for students.
  • Student safety from accidents and abduction
  • Parents direct communication with the fleet manager
  • Emergency communications
  • Real-time school bus tracking
  • Driver management and communication
  • School bus maintenance
  • School bus availability and status
  • Arranging for instant trips for school officials
  • Generating real time safety alerts or warnings
  • Monitoring driver’s behavior (eg. Over speeding, Harsh braking, phone usage while driving etc.)


  • Provide real-time location access to the parents and fleet manager.
  • Easily assign the pick-up timing, location and relocation for students.
  • Student safety from accidents and abduction
  • Sends quick alerts to both parents and fleet managers in case of an accident.
  • Allows parents communication with the Fleet manager.
  • Maintains all records related to the fleet.
  • Sends notification to parents before the arrival of a bus stop.
  • Student drop off location notification
  • Monitors driver behavior
  • Geo fence in/out Alerts
  • Scoring of the Driver on the basis of their behavior.
  • Monitors fuel pilferage
  • Route replay feature.

Use Cases For Parents.

  • Track bus in real time
  • Get quick notifications of bus ETA
  • Get information about any delay/route change by bus.
  • Get exact information of arrival and departure of a school bus.
  • Get information of bus stops
  • Immediate intimation in case of accidents.
  • Get alerts on speed violations.
  • Communicate with drivers
  • Get detail reports on over-speeding, harsh-driving, harsh-braking, route deviation, geo fence in/out.
  • Get reports of scoring of a driver.
  • Relocation or assigning a new location.
  • Live location tracking of the school bus.
  • Get immediate alert in case of any accidents.

Use Cases For Fleet Manager.

  • Mark attendance while onboarding/dropping kids at bus stops
  • Vies bus stops details
  • Get navigation assistance while driving
  • Report issue
  • Activate SOS
  • Get notifications

CAS is an authority on driver behavior assessment and modification, driver profiling, monitoring and training. They carried out the research work with 1,291 drivers to monitor driving behavior. In this study, the researcher examined how driver’s behavior affects the chance of getting into the accident. CAS concluded that the scoring of driving behavior contributes to a prediction of a driver’s potential to be involved in accidents.

This study investigated Six key indicators to predict driver’s behavior, including: over speeding, harsh braking, harsh cornering, over stopping, harsh acceleration and excessive phone usage while driving.

Various incidents can be predicted by different types of action. For instance, driver's braking score can reflect the probability of losing control on vehicles. Rocketflyer Technology Private Limited has developed a state of the art application- TraceThat to empower fleet companies with such capabilities to monitor driver’s behavior in depth and generate the driving score accordingly. This application record various instances like- over speeding, harsh cornering, harsh braking, intentionally slow driving, over stopping and mobile phone usage during the trip to measure driver's relative risk associated. Allowing you to easily identify and retain the best drivers for your business. It also gives you the provision to gratify better drivers with special benefits according to their driving score

The driver analytics report allows you to compare your driver 's performance with other drivers and it assist you to decide which driver is suitable and more efficient for the top client serving or consignment. Moreover, you can suggest required training to any particular driver according to his behavior analysis.

It can be used as an added advantage to ensure safety in your fleet management system.TraceThat is now the most accurate and powerful fleet tracking application for finding driver's behavior and generate score of every single trip performed by the driver.

  • Safety Settings- TraceThat

TraceThat allows you the flexibility to personalize your fleet settings based on nature of the business. You can set your own safety limits in terms of speeding, accelerating, braking etc. according to the type of fleet you are operating. If the limit has been touched by any driver at any point of time, they system will send an alert notification to the driver and the authority. In the same way the instances will be recorded and assessed.


You can also adjust the weightage of scorecard as per your requirement.

There are multiple parameters which affect the scorecard. The scorecard helps us to analyse the drivers behavior either good or bad and encourage to follow safety guidelines. In addition, the scorecard is effective to improve fleet efficiency, increase productivity, reduce violation of traffic rules, increase customer satisfaction, decrease maintenance cost and decrease complains.

  • Prompt and Transparent System
  • Driver score card is a driver performance indicator and evaluation based on specific driver metrics.TraceThat platform has been developed by expertise and specialized software developers,so as there would be no chance to fail in accuracy.It works in real time to provide accurate and precise alerts and score card update accessible to all kind of users involved.The number of completed trips and time taken to complete each trip can be seen at driver 's details along with other relevant information like- kms travelled, Idle time, route taken and playback.In short TraceThat is a magic tool.

    What RocketFlyer is all about
    Rocket Flyer enables startup’s, emerging and matured organizations in delivering high quality product / services keeping a close eye on time to market and resource constraints. The team is equipped in delivering enterprise grade high throughput software systems designed for scale.
    RocketFlyer also has developed its own center of excellence for product engineering and has created array of products and platforms which are impacting millions of lives and businesses.
    App Based Tracking
    Track your family, friends, employee's with the convenience of mobile app. Realtime Tracking products, auditing and alerts. No setup required, just download the app and you are good to go.
    RocketFlyer has developed plethora of products and features around tracking which enables:
    Location Tracking : Real Time tracking of location for users through their mobile app. Create Geo-Fences and get notifications when user enters locations.
    Movement Tracking : Using mobile app get alerts for driver behaviors. Get alerts for Over speeding, Over Stopping, Harsh Braking, Aggressive Acceleration, Harsh Cornering, Intentional Slow driving etc.
    Audit Aware : Get Notifications when your employees / field force does an intentional phone switch off, intentional battery removals, tampering the phone, switch on/off mobile data and airplane mode.